TikTok #CarEating Drives New Food Business13 Nov, 2023
Technology has drastically changed the way people live and dine around the globe. Recently, #CarEating videos have become popular content on TikTok, content creators around the world are sharing their dining experiences from their own vehicles in short clips and these have attracted tremendous attention.
Recently, automobiles and small trucks have become the primary mode of transportation, whether it is for routine commutes to work, delivering goods, or going on a road trip – people are spending a significant amount of time in their vehicles. As people spend more time in their vehicles, the need to quickly enjoy meals on the go increases. Many food and beverage businesses have introduced "Drive-Thru" services where customers can drive in, place an order, and pick up their food to-go. There are also "Drive-In Restaurants," allowing customers to park in the restaurant's parking area and conveniently dine inside their vehicles. Technology and change is gradually altering people's dining habits.
Busy consumers desire satisfying meal experiences that are convenient, quick, neat, and affordable. To increase revenue, food businesses constantly strive to create and provide meals that can meet current trends and their customers' expectations.
#CarEating: In-Car Dining Videos on TikTok have Gone Viral
Eating inside your vehicle can be private, quiet, and satisfying. When this type of content is posted on social media, it becomes very popular and can even become viral. Many vloggers and influencers posted their "Car Eating" reels on TikTok; whether it was about fast food, local specialty foods, or something funny and creative, this type of content has been viewed over 40 billion times to date.
Designing Food Products for the Road - Appropriate Portions, Hand-Held, & Mess-Free
People increasingly depend on their vehicles to go places, and they often need to eat while in transit to save time. Therefore, it is crucial to consider convenience and portion sizes when designing food to be consumed while driving. For example, in Australia, Dim Sims are the larger version of a Shumai/Siumai made with a slightly thicker wrapper and weighs around 100 to 120 grams each. They are made into cylindrical or golf ball shapes and are particularly popular in South Melbourne. Many truck drivers are big fans of this savory and delicious meal that they can enjoy inside their vehicles. In the United States, businesses offer extra-large Burritos wrapped with rice, lettuce, proteins, condiments, and a choice of various sauces. These Burritos are filling and satisfying, and they can be enjoyed while driving.
Most Popular Flavors - Spicy and Flavorful! Latin American Cuisine Dominates
Hot Dogs and Hamburgers were historically the most typical takeout items. Recently, many spicy Latin American cuisines that have rich flavors have become more popular. These include Empanadas, Quesadillas, Tortilla Chips, and Burritos. Empanadas, especially popular in Spain and Argentina, is a pastry usually filled with savory and spicy meat fillings, baked, or deep-fried to create a delicious and crispy crust. Tortillas are a versatile flatbread in Mexico, and they can be served as a side dish or deep-fried into chips to be enjoyed with salsas. Tortillas can also be filled with cheese and other savory fillings to create Quesadillas. Fill Tortillas with fillings, then top it off with some salsa, guacamole, and sour cream, and you have a tasty Burrito.
People's Favorite Food On-the-Go
People working in different jobs and professions may not always have the time to dine at a cafeteria or restaurant, and there are always cultural preferences in food choices. For example, in the United States, drive-through food takeout items include Hamburgers, Sandwiches, Meatloaf, and Pies; people are also used to snacking on Energy Bars. In Poland, "Pierogi" is a national dish that can be made savory or sweet, and they are a convenient and popular takeout and convenient food. The British enjoy their Meat Pies and Biscuits in their cars. In Asia, Bento boxes and Noodle dishes are common, while Dumplings, Buns, and Potstickers are also delicious and affordable foods that can be enjoyed on the road.
ANKO's professional team has extensive experience in commercial automated food machine manufacturing. We provide various food processing and forming equipment solutions. Our team has created more than 300 different ethnic food products for clients. ANKO has planned food production facilities ranging from large food factories, central kitchens to restaurants, hotels, and schools. Our global clients depend on our vast expertise and advanced technology to create more business opportunities. If you have innovative food ideas that need automation, we can create a plan implementing exclusive production equipment and offering customized consulting services to help you create a profitable business. We invite you to consult with us now!
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