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ANKO FOOD MACHINE CO., LTD.

2019 6/10

ANKO launches Corporate Identity System, creating value in tasty traditions

ANKO launches Corporate Identity System, creating value in tasty traditions QRCODE
Today (Monday June 10, 2019), ANKO Food Machine Co., Ltd. officially introduced a new Corporate Identity System (CIS) and announced a brand new vision for sustainable operations, “Taste of Tradition, Pioneer in Production,” as well as the “five core principles” to enhance brand value, highlighting its determination to lead the global food equipment industry and progress towards a new chapter.

Under the leadership of Chairman Robert Ouyoung and General Manager Richard Ouyang, and with over 40 years of expertise in food machinery, our team has continuously overcome industry constraints and has set sights on global markets. During the past years, persistent efforts were made to introduce various systemic resources, allowing us to become the first Taiwan B2B company to integrate web marketing. We have utilized 5S management in factories to establish efficient operations, and introduced professionally-trained consulting services that have elevated ANKO’s international reputation. The brand has now become an international benchmark.

Taste of Tradition, Pioneer in Production
ANKO has successfully served customers from 112 countries. The key to our success has been the determined and persistent effort we poured into studying global ethnic food via R&D capabilities, recipe studying and market trend surveys. By actively discovering customer needs and concerns through diverse channels, endless food related business opportunities have been created. This further highlights ANKO’s decision to pass on the most valuable hometown tastes of every individual customer.

The newly introduced logo design highlights the interlinkages of food manufacturing, as well as the advancement of food craft creation and presentation with time. Through virtual and reality, manufacturing and integration, safety and taste, we continue to grow and move forward amidst the ever changing environment. The branding, reminiscent of a Tai Chi symbol, as well as the rounded boxy font, augmented by an appetizing colorful presentation, reinforces ANKO’s brand commitment to each and every customer.

The five core principles
“Energy, integration, taste, added-value, and pioneer” are the blueprints that describe ANKO’s upgrading transformation. ANKO will become not only a food machinery manufacturer, but also a leading consultant in the food machinery industry. Combining the five main core principles, we help elevate our customer’s business to new heights through strong profit making capability, plant integration, recipe consulting, industry added-value, and market pioneer.

With continuous changes and advances in frozen food market requirements, ANKO, as a leading brand, will focus more on service to provide the most ideal comprehensive solutions.

An all new experience after re-branding
ANKO will present a series of innovation milestones this year. First, on Thursday June 19, 2019, the much-anticipated launch of the HLT-700U Multipurpose Filling & Forming Machine will be held at Foodtech & Bio Pharmatech Taipei. Next, we will be launching the “ANKO Service+ APP,” which was developed through combining smart technology with ANKO’s machinery. Customers will be able to enjoy the most rapid and accurate after-sales service with zero time lapse. In addition, our website will also be completely upgraded and will soon offer ANKO customers enhanced shopping experiences.

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ANKO FOOD MACHINE CO., LTD.
No.351, Sec. 1, Zhongzheng Rd., Sanxia Dist., New Taipei City 237, Taiwan
Tel: 886-2-26733798    Fax: 886-2-26733697
E-mail: anko@anko.com.tw
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